Is Booster Juice healthy?

Booster Juice promotes its product as healthy alternative to fast food and snacks. The smoothies of Booster Juice’s products contain much calories ranging from 200 to 500 calories. Each of ‘Booster shot’ which the customers have an option to put on their smoothies also contains 2 or 3 calories, with a few exceptions. Booster Juice claims its products as sugar-free, the smoothies give natural taste of fruits without any additives.

The customers can check the nutritional value of each of their selected items from Nutritional Breakdown Binder which every Booster juice and smoothie bar provides. An average smoothie of Booster Juice costs around $5, which is a cheap price but is made from expensive  produce and dairy. There are many other products which come in category of ‘Grab n Go’.  These are

• ·         O.N.E. Coconut water… Hydrates like no other!
• ·         Acai original juice from Zola
• ·         Do the kind thing (bars)
• ·         Pumpkin seed crunch
• ·         Promax bars
• ·         Whey 2 good bars
• ·         EXCLUSIVE:  Superfood  Yogurt Blend
• 

Booster Juice is also venturing into supermarkets.  Sobeys agreed to stock Booster Juice's new ready-to-drink bottled smoothies, which come in individual 350-millilitre servings and sell for $2.99 each. Booster Juice is also trying to negotiate with other grocery chains also.  Booster Juice is also trying to expand globally, to open more stores in other countries also. But the biggest hurdle is finding overseas partner. Booster juice is opening their stores in India, Saudi Arabia and China also.  

Outside North America, teaching possible customers what a smoothie is-and why they might want one-will be key to Booster Juice's success.

"International expansion is a real focus for our company at this point," says Wishewan. "But, overall, the logistics of shipping and sourcing distributors has always been a tedious, challenging process for us."

REFERENCES: Bogomolny, Laura. (Jan 30-Feb 12, 2006). Boost their juice. In ABI/INFORM Global. Retrieved June 30, 212, from http://search.proquest.com.library.sheridanc.on.ca/abiglobal/docview/221420767/13F15B278182447A273/1?accountid=3455.