Booster Juice is a global brand that has been built
on strong marketing.
Booster Juice uses various means of marketing for
the publicity of their products. They use social media as well as digital
media. They also organize special events time to time. They are proud sponsors
of CBC hockey night.
Booster juice target young people rather than old
age people. As they know that teenagers and young people are major customers of
their company. So, they are focusing more on this category. They have started a
school lunch program for young teenagers. In this program, they do healthy
catering to schools. They offer students to choose from different healthy
smoothies and wraps.
Moreover, Booster Juice is selling CD'S of Canadian
country star Gord Bramford, in which they sell cd's for $9.99 and donate $ 1 to
charities.
 |
| (Source: http://boosterjuice.com/index.php/promotions/details/buy-a-gord-bamford-cd-and-support-pediatric-charities )
Booster juice partners with major baseball player,
Jose Bautista for the advertisement and promotion of their products. Jose
Bautista has appeared in a small ad of Booster Juice promoting the products of
Booster Juice.
Signing a sponsorship agreement with Jose Bautista
is a nice step in effective marketing. The fans of this baseball player
will surely buy more products from Booster Juice
which is between age 15 to age 44.
Booster Juice uses digital media and social media
very efficiently for their marketing. They plays small TV commercial ads and
also have a promotion page on facebook and twitter. As today most of people
uses facebook so they promote their products by using facebook and twitter.
Now, i am posting official link of their facebook and twitter promotional pages
of Booster Juice.
https://twitter.com/boosterjuice
https://www.facebook.com/boosterjuice
By following Booster juice on these social sites, a
person will be regularly updated. Here
are some TV commercial ads of Booster Juice.
|
No comments:
Post a Comment