Is Booster Juice healthy?

Booster Juice promotes its product as healthy alternative to fast food and snacks. The smoothies of Booster Juice’s products contain much calories ranging from 200 to 500 calories. Each of ‘Booster shot’ which the customers have an option to put on their smoothies also contains 2 or 3 calories, with a few exceptions. Booster Juice claims its products as sugar-free, the smoothies give natural taste of fruits without any additives.

The customers can check the nutritional value of each of their selected items from Nutritional Breakdown Binder which every Booster juice and smoothie bar provides. An average smoothie of Booster Juice costs around $5, which is a cheap price but is made from expensive  produce and dairy. There are many other products which come in category of ‘Grab n Go’.  These are

• ·         O.N.E. Coconut water… Hydrates like no other!
• ·         Acai original juice from Zola
• ·         Do the kind thing (bars)
• ·         Pumpkin seed crunch
• ·         Promax bars
• ·         Whey 2 good bars
• ·         EXCLUSIVE:  Superfood  Yogurt Blend
• 

Booster Juice is also venturing into supermarkets.  Sobeys agreed to stock Booster Juice's new ready-to-drink bottled smoothies, which come in individual 350-millilitre servings and sell for $2.99 each. Booster Juice is also trying to negotiate with other grocery chains also.  Booster Juice is also trying to expand globally, to open more stores in other countries also. But the biggest hurdle is finding overseas partner. Booster juice is opening their stores in India, Saudi Arabia and China also.  

Outside North America, teaching possible customers what a smoothie is-and why they might want one-will be key to Booster Juice's success.

"International expansion is a real focus for our company at this point," says Wishewan. "But, overall, the logistics of shipping and sourcing distributors has always been a tedious, challenging process for us."

REFERENCES: Bogomolny, Laura. (Jan 30-Feb 12, 2006). Boost their juice. In ABI/INFORM Global. Retrieved June 30, 212, from http://search.proquest.com.library.sheridanc.on.ca/abiglobal/docview/221420767/13F15B278182447A273/1?accountid=3455.

Planning to buy a Booster Juice franchise

Being a large smoothie chain in Canada, Booster Juice have many successes in business over the years. Owners know that investing in Booster Juice leads to return of profits by many ways. There are many advantages for owners if they buy a Booster Juice franchise such as;

• ·         Help with site selection and lease negotiation
• ·         Use of praised and proven 'Booster Juice System'
• ·         Can use  Booster Juice’s Trademarks and Logos
• ·         Renowned distribution system to lower product cost
• ·         Complete operations manual

There are many other advantages of buying a franchise of Booster Juice. But, here the question arises is that what are the requirements of buying a Booster Juice?
There is some brief history and requirements of Booster Juice Franchise.

Booster Juice makes a agreement from 5 to 10 years and $5k is a renewal fee of Booster Juice. Booster Juice helps their franchisers by various ways such as supporting in

·         Meetings and Toll-free phone line

·         Security and safety procedures

·         Field operations and evaluations

·         Purchasing cooperatives

To run a Booster Juice franchise, around 8- 10 employees are needed and also required to buy a multiple units. As Booster Juice has its branches globally, so it would be a profitable investment to buy its franchise. Smoothie and Juice bar sector is growing at an annual rate of 30% as compared to food sector since last years. According to Booster Juice company review, they says that public embraces alternatives when the concept is solid and exceptional.  And our product is right in tune with what the customer is demanding-- healthy alternatives to fast food. Booster Juice is the largest growing juice bar in Canada. Market share and enormous buying power are already increasing the profit opportunity for Booster Juice partner/franchise owners and their corporate locations.
The video below shows some information about franchise of Booster Juice.

     

REFERENCES:
FROM  http://boosterjuice.com/index.php/join-our-team/franchise
             http://franchises.about.com/od/icecreamsmoothi1/fr/boosterjuice.htm

BOOSTER JUICE MARKETING

Booster Juice is a global brand that has been built on strong marketing.

Booster Juice uses various means of marketing for the publicity of their products. They use social media as well as digital media. They also organize special events time to time. They are proud sponsors of CBC hockey night.

Booster juice target young people rather than old age people. As they know that teenagers and young people are major customers of their company. So, they are focusing more on this category. They have started a school lunch program for young teenagers. In this program, they do healthy catering to schools. They offer students to choose from different healthy smoothies and wraps.

Moreover, Booster Juice is selling CD'S of Canadian country star Gord Bramford, in which they sell cd's for $9.99 and donate $ 1 to charities.

(Source: http://boosterjuice.com/index.php/promotions/details/buy-a-gord-bamford-cd-and-support-pediatric-charities )

                                                                                                                         

Booster juice partners with major baseball player, Jose Bautista for the advertisement and promotion of their products. Jose Bautista has appeared in a small ad of Booster Juice promoting the products of Booster Juice.

Signing a sponsorship agreement with Jose Bautista is a nice step in effective marketing. The fans of this baseball player

will surely buy more products from Booster Juice which is between age 15 to age 44. 

Booster Juice uses digital media and social media very efficiently for their marketing. They plays small TV commercial ads and also have a promotion page on facebook and twitter. As today most of people uses facebook so they promote their products by using facebook and twitter. Now, i am posting official link of their facebook and twitter promotional pages of Booster Juice.

https://twitter.com/boosterjuice

https://www.facebook.com/boosterjuice

By following Booster juice on these social sites, a person will be regularly updated.  Here are some TV commercial ads of Booster Juice.

Source: ( http://boosterjuice.com/index.php/about-us/tv-commercials )

REFERENCES:    From  http://boosterjuice.com/index.php/news
                                                 http://boosterjuice.com/index.php/promotions/

Menu of Booster Juice

MENU OF BOOSTER JUICE

Booster juice specializes in health-conscious smoothies composed of a pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruit, fresh yogurt and ice. Booster Juice offers their customers a privilege to have their smoothies with choice of "boosters", or nutritional additives such as protein, echinacea, fibre, and other products such as ginseng or rosehip. Booster Juice is super healthy. They offers about 400 calories per drink which is of pure berries and fruits without sugar. The sweetness in their smoothies is of natural fruit.

Booster Juice offers many varieties in their menu. They offers freshly squeezed juice such as carrot juice, apple juice, Tahiti squeeze to smoothies such as Matcha Yogurt blend, Wheatgrass and many more.

Booster Juice offers a variety of range in smoothies. These are:

Source:http://dining.queensu.ca/where-to-dine/retail-food-outlet3/qc-booster-juice/ 

• Classic Smoothies
• Hardcore Smoothies
• Superfood Smoothies
• High protein Smoothies
• High protein superfood Smoothies
• Spirit Smoothies

Customers have a choice to add "boosters" in their smoothies. The famous boosters are Boogle, energy, go giri, warrior and wilderness and food items that includes BBQ chicken panini, Booster bake, Tuna wrap and many more.

( Source: http://boosterjuice.com/index.php/products/menu )


The food items which Booster Juice provides is listed below in this picture.

Source: http://dining.queensu.ca/where-to-dine/retail-food-outlet3/qc-booster-juice/

Booster Juice uses various methods to promote themselves. Nowadays, " Free birthday smoothie" promotion is going on, in which a person needs to sign up for booster nation prior to 24 hours. A person will have a Free smoothie certificate delivered right to your inbox.

People are crazy about booster juice due to its fame and also promotions. Recently Booster Juice has launched a school lunch program in which they give juice to children. As Booster juice is very healthy and nutritious, they want to see changes that by healthy diet, does children concentrate more on their studies? 

{ Source: http://boosterjuice.com/index.php/promotions/ )

Here, i am attaching a video with this which reveals the benefits of Booster Juice.

Booster Juice promotes their products as a healthy alternative to fast foods and snacks.
I think many people have tasted Booster Juice and i am inserting a recipe of Booster Juice with this for those who have not tasted yet. As there are many different smoothies and juices of Booster Juice, i am unable to post recipes of all. So here is  a recipe of "Immunity booster juice" as immunity is very efficient to protect our body from harmful germs and many micro organisms.

REFERENCES: From http://boosterjuice.com/
http://www.howfooddrink.com/archives/20130602/booster-juice-is-healthy.html#.UdTpVvmko2U

Corporate Social Responsibilities

Corporate Social Responsibilities: 

Booster Juice is a company that gives back to the community that has given them so much. They are proud sponsors of a festival from Hockey Night in Canada called Play On.

(Source: http://boosterjuice.com/index.php/news/details/www.playon.ca )

This festival encourages the community to become active as it is Canada's biggest sport festival and it is also Canada's official street hockey tournament. They capture the attention of various hockey lovers and indulge them in a game that everyone loves. They have teams competing against each other in battles that are friendly but also fierce at the same time. They have also held a community day in Ontario in which they teach the youth at a high school how to make good food choices and all the money raised goes to ShareLife. ShareLife is an organization that helps the homeless, the elderly, and those that are in need. They set up a booth at the school’s carnival and they educated all those around them about how healthy food choices are really important in order to maintain good health. In addition, they hold a “toyraiser” in which people from around the country donate money to Booster Juice. The money is then transferred into toys through Discovery Toys and then is donated to Sick Kids Hospital.

( Source: http://boosterjuice.com/index.php/promotions/ )

            

Most recently, they are working with RedCross to donate money to Alberta after it suffered through the drastic floods.  This effort to relieve them has been doing well over time and it means a lot to the citizens of Calgary.
REFERENCES: From http://boosterjuice.com/

Introduction to Booster juice company

BOOSTER JUICE

Introduction to Booster juice company

Booster juice is in the Guinness World Records for making the world's largest smoothie. This company is also fastest growing juice bar in all of Canada. This company was founded by Jon Amack and Dale Wishewan who met at school in Oregon. 

Booster juice opened its first store in Edmonton in 1999 and has grown to over 170 locations worldwide. Booster juice offers a varieties of beverages on the menu, or customers are also given chance to design their own drinks. The uniqueness of this company is that each drink is juiced up with some nutritional supplements to give an extra " BOOST".
Booster juice sells products such as freshly squeezed juice, smoothies and many more products. 

 Booster Juice says it is a living proof that"great tasting" can be "great for you" as well. The video below shows the look of Booster Juice store. They promote their products as a healthy alternative to fast food and snacks. The price of its different smoothies is listed below

·         Booster Juice Banana Protectors: $3.99 + tax

·         Booster Juice Frisbee: $6.69 + tax

·         Booster Juice Hacky Sack: $3.25 + tax

·         Booster Juice Stainless Steel Water Bottles: $9.99 + tax

·         Booster Juice Enviromug (710 ml): $11.95 + tax (includes Smoothie) or $8.95 + tax (without Smoothie)

·         Booster Juice Lunch Kits: $3.99 + tax (or $1.99 + tax when purchased with any food item)

·         Apple Slicer: $6.99 + tax

·         Wheatgrass Juicer: $199.95 + tax

Booster juice is a proud sponsor of CBC play hockey. They have signed a agreement with famous baseball player, Jose Bautista for TV commercial ads of their company. It also launches different promotions time to time such as School lunch program, Free birthday smoothie, Toyraiser and Fundraising program.

Retrieved from: BUSINESS COMMUNICATION process and products(6th edition), NELSON EDUCATION