Friday, 31 May 2013

Introduction to Booster juice company

BOOSTER JUICE


Introduction to Booster juice company

Booster juice is in the Guinness World Records for making the world's largest smoothie. This company is also fastest growing juice bar in all of Canada. This company was founded by Jon Amack and Dale Wishewan who met at school in Oregon. 
Booster juice opened its first store in Edmonton in 1999 and has grown to over 170 locations worldwide. Booster juice offers a varieties of beverages on the menu, or customers are also given chance to design their own drinks. The uniqueness of this company is that each drink is juiced up with some nutritional supplements to give an extra " BOOST".
Booster juice sells products such as freshly squeezed juice, smoothies and many more products. 

 Booster Juice says it is a living proof that"great tasting" can be "great for you" as well. The video below shows the look of Booster Juice store. They promote their products as a healthy alternative to fast food and snacks. The price of its different smoothies is listed below
·         Booster Juice Banana Protectors: $3.99 + tax
·         Booster Juice Frisbee: $6.69 + tax
·         Booster Juice Hacky Sack: $3.25 + tax
·         Booster Juice Stainless Steel Water Bottles: $9.99 + tax
·         Booster Juice Enviromug (710 ml): $11.95 + tax (includes Smoothie) or $8.95 + tax (without Smoothie)
·         Booster Juice Lunch Kits: $3.99 + tax (or $1.99 + tax when purchased with any food item)
·         Apple Slicer: $6.99 + tax
·         Wheatgrass Juicer: $199.95 + tax
Booster juice is a proud sponsor of CBC play hockey. They have signed a agreement with famous baseball player, Jose Bautista for TV commercial ads of their company. It also launches different promotions time to time such as School lunch program, Free birthday smoothie, Toyraiser and Fundraising program.


Retrieved from: BUSINESS COMMUNICATION process and products(6th edition), NELSON EDUCATION